The Arch Academy is a brand extension project that I have created an identity for based off the existing business 'The Arch Stylist'. Stay tuned as this project will extend into product and packaging design. 

'Only in Vain' is my jewellery label which I have designed the entire branding and identity for.  I have designed and created everything from the logo, packaging, and marketing material (print and digital) to the website for the brand.  Visit ONLYINVAIN.COM and Instagram to see more of my creative digital skills 

What — 

Digital Branding / Identity 

For Who —

Charity Beats Inc.

As the name suggests, The Paddock Bash is a unique music festival held in a grand old paddock in Victoria's country-side. With guests typically ranging from 18-25, the festival vibe is all about energy and fun. The Farmer's hat has become the event's trademark which has been used across merchandise, ticketing, posters you name it.

What — 

DIY A4 Paper Collection

Who —

Cristina Re Designs.

Heaven & Earth Collection features luxe finishes and stand out detailing such as laser cutting, embossing, gold foiling and marbling, drawing from both high fashion and geology for design cues.

I have created the pattern designs for the set of 5 papers which are designed to be mixed-and-matched.

Twice a year at Cristina Re, we launch a seasonal teaware collection. Over the last three years I have now designed more than six unique collections - some of which are captured here to the left. 

Each collection begins with research, maybe even an inspirational story or a small idea which is then developed into a detailed concept and applied to mugs, teacups and sometimes side plates. 

I have designed the all the surface graphics you see here and have recently created an alternative and contemporary shape teacup and mug design (which is captured in the first 'Paradise Palms' photos) But for the most part I stick to designing all the art and pattern work for existing teacup shapes. 

What — 

Branding / Identity

For Who —

Charity Beats event: The Christmas Spit

The Christmas Spit is a fun social event for a young crowd who likes to listen to Melbourne's local DJ talent (whilst raising money for The Smith Family Annual Toy Drive) Through colour and illustrated graphic, the branding aims to portray the fun and loud nature of the event. The cheeky mascot 'Garry Good-times' embodies that summer Christmas barbecue feeling - he is definitely the face of The Annual Christmas Spit.

What — 

Wedding Invitations

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The focus of this brief was to create something which felt clean, simple and modern, whilst keeping within the (not-so-large) budget. Printed on 350gsm smooth matte card for a luxe finish.

What — 

30th Birthday Invitations

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The client wanted something that reflected the venue of her party, whilst appearing feminine and striking. The venue being a beautiful old beer garden in Thomastown, I worked with a monochrome etching and softened the feel with a creamy ivory stock and touch of pale pink. For a finishing touch, large feature envelope seals were printed to give a subtle hint for what was to come inside. 

What — 

Non-Fiction Reader.

For Who —

Geology enthusiasts.

Gemstones is a small reader featuring a series of writings on geology and precious stones. It adopts modern and minimalist design and is printed entirely in black and white with a gloss finish soft-cover.

What —

Promotional Booklet.

Who —

BREATHE Architecture.

‘Stonewood’, by BREATHE was a finalist for the 2014 Victorian Architectural Awards in the Residential cateogory.  This small publication was designed as a promotional brochure informing the public about the home’s environmentally sustainable, economic design, and the Architects’ emphasis on featured raw, natural materials.

What — 

Logo / Branding

For Who —

Charity Beats Inc.

Charity Beats Inc. is a non-profit organisation that uses music to mobilise young Australian's into supporting local charities through initiatives such as music festivals. Generating the graphics from the science of sound and music notation, the logo is versatile and stands out from its competitors in the market.

What — 

Annual Report 

Who —

Botanics Pty Ltd

I designed an Annual Report providing a snapshot of project activities and financial records for the 2012/13 year.  All photography featured is my own, including the die-cut cover which has been saddle-stitched with organic cotton thread.

What —

Publication.

Who —  

International Society of Typographic Designers.

Indigofera is a publication entered in the 2014 ISTD (International Typographic Awards)  designed to inform readers on Everything About One Thing - The Art of Indigo Dying. The publication is encased in a hand-dyed piece of cotton material with Japanese style binding. I had experimented with dying several pieces of cotton cloth using traditional Indigo dying methods and these unique prints are featured throughout the publication.

What — 

Identity & Stationary.

Who —

Friends of Fish.

Friends of Fish is a Melbourne based retailer which required a new identity for its South Yarra aquarium store. The identity reflects the tropical nature of the brand - selling tropical and fresh water fish - and features an abstract water-colour design which resembles a rainbow fish. Stationary includes Care Instructions, With Compliments card, and a Gift Voucher.