What — 

Branding / Identity 

For Who —

Charity Beats Inc.

As the name suggests, The Paddock Bash is a unique music festival held in a grand old paddock in Victoria's country-side. With guests typically ranging from 18-25, the festival vibe is all about energy and fun. The Farmer's hat has become the event's trademark which has been used across merchandise, ticketing, posters you name it.

The Arch Academy required an identity that stemmed from their sister brand The Arch Stylist. Stay tuned as there are more exciting things to come from this!

What — 

Fold-out A2 Poster.

Who —

Manifesto of Painter’s Union.

This typographic poster folds down into an A5 booklet which acts as a brochure for the Manifesto of the Painter’s Union. The design solution was a tribute to the manifesto and the celebrated art of the Mexican people. Inspired by the vibrant signage and mis-match of typography, this poster aims to reflect the artistic and spiritual expression of Mexico.

What — 

Non-Fiction Reader.

For Who —

Geology enthusiasts.

Gemstones is a small reader featuring a series of writings on geology and precious stones. It adopts modern and minimalist design and is printed entirely in black and white with a gloss finish soft-cover.

What — 

DIY A4 Paper Collection

Who —

Cristina Re Designs.

Heaven & Earth Collection features luxe finishes and stand out detailing such as laser cutting, embossing, gold foiling and marbling, drawing from both high fashion and geology for design cues.

I have created the pattern designs for the set of 5 papers which are designed to be mixed-and-matched.

Twice a year at Cristina Re, we launch a seasonal teaware collection. Over the last three years I have now designed more than six unique collections - some of which are captured here to the left. 

Each collection begins with research, maybe even an inspirational story or a small idea which is then developed into a detailed concept and applied to mugs, teacups and sometimes side plates. 

I have designed the all the surface graphics you see here and have recently created an alternative and contemporary shape teacup and mug design (which is captured in the first 'Paradise Palms' photos) But for the most part I stick to designing all the art and pattern work for existing teacup shapes. 

What — 

Identity & Stationary.

Who —

Friends of Fish.

Friends of Fish is a Melbourne based retailer which required a new identity for its South Yarra aquarium store. The identity reflects the tropical nature of the brand - selling tropical and fresh water fish - and features an abstract water-colour design which resembles a rainbow fish. Stationary includes Care Instructions, With Compliments card, and a Gift Voucher.

What — 

30th Birthday Invitations

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The client wanted something that reflected the venue of her party, whilst appearing feminine and striking. The venue being a beautiful old beer garden in Thomastown, I worked with a monochrome etching and softened the feel with a creamy ivory stock and touch of pale pink. For a finishing touch, large feature envelope seals were printed to give a subtle hint for what was to come inside. 

What —

Publication.

Who —  

International Society of Typographic Designers.

Indigofera is a publication entered in the 2014 ISTD (International Typographic Awards)  designed to inform readers on Everything About One Thing - The Art of Indigo Dying. The publication is encased in a hand-dyed piece of cotton material with Japanese style binding. I had experimented with dying several pieces of cotton cloth using traditional Indigo dying methods and these unique prints are featured throughout the publication.

The Arch Stylist launched a line of brow cosmetics! I was super excited to work on creating an identity for their new brand - The Arch Collection. Stay tuned to see the product designs and packaging!

What — 

Annual Report 

Who —

Botanics Pty Ltd

I designed an Annual Report providing a snapshot of project activities and financial records for the 2012/13 year.  All photography featured is my own, including the die-cut cover which has been saddle-stitched with organic cotton thread.